startups get the very best people, exactly when they need them
variety
finance people get variety, impact and progression
support
you get best practice, oversight and management by RORA
who uses fractional?
seed stage startups
who have outgrown their accounting firm
Series A and Series B startups
who need support in their finance function
Series B and SMEs
to cover gaps in their team or deliver projects
how it works
a mixed skillset team, embedded in your business — that can be flexed up and down
How do we get started with RORA?
Getting started is quick: typically up and running within two weeks, with no lengthy recruiting cycle.
Once we have agreed the team you will work with (Analyst, Manager, Lead) and the days each week, we complete a Statement of Work to book the time. We then set a start date, introduce your team and run a kick-off call.
Before day one, you set up an email address for your RORA team and grant systems access so they can hit the ground running. We review together after the first month, then quarterly.
What is FinOps?
FinOps (Finance Operations) is the day-to-day running of your finance function: bookkeeping, payroll, accounts payable, cash management, reporting and more.
Done well it is not just transactional; it is the foundation for better decisions, faster fundraising and scalable growth.
How is RORA different from an accounting firm?
Accounting firms typically support at arm's length: reactive, compliance-focused and often unfamiliar with your commercial reality.
RORA embeds into your team, builds context over time, and proactively partners on what drives growth. We run the full finance operation, not just year-end. And since joining AAB, we can also cover year-end compliance under one roof.
What does fractional support actually mean?
You get access to junior, mid and senior finance expertise without hiring full-time at every level. You choose the seniority and the days each week, and adjust as your needs change.
Continuous training and development sits with us, so you never have to think about upskilling. Think of it as your in-house finance team, scaled to what you need right now.
Who does RORA work with?
We work with startups and scaleups, typically VC-backed, who need more than compliance support but are not ready to build a full finance team.
We are also a strong fit for SMEs that have outgrown their accountant and want a more embedded, commercial partner.
We have supported 300+ startups and scaleups over the past six years.
Why wouldn't we just hire someone full-time?
If you need one well-defined role and have time to recruit, full-time can be the right call.
RORA fits when you need different levels of finance expertise over time, want to move quickly (typically live within two weeks), and value flexibility without a permanent commitment.